World over the print media publications are facing tremendous pressure from online and social channels. A recent PwC report charts how newspaper revenues have been in terminal decline for many years now and how while the number of circulations may go up, their value is going down.
India as a market however, seems to be bucking the trend. Data from the I&B Ministry indicates how print publications here are thriving, perhaps due to the still nascent broadband and mobile internet connectivity. Between 2008 and 2014, the total number of print publications, across languages, grew by a CAGR of 6.4% in India with growth being particularly strong in vernacular languages of Marathi, Kannada and Gujarati. By 2014, India had close to 100,000 print publications across languages and the chart below attempts to capture their spread and size by languages. The location of the bubble shows whether publications are present in these states while the size represents the number of publications present in the state. Readers can click on a colored bar at the top corresponding to a language to see number of publications in that language across the country.
Not surprisingly, most English publications are concentrated around Delhi and Mumbai. Hindi ones tend to be better spread, specially across UP, MP and Rajasthan. The Urdu press interestingly also enjoys national presence and informs dialogue across states with Muslim populations such as UP, Bihar, Jharkhand and Andhra/ Telengana. An interesting nugget to close the chart - There are 88 print publications in Sanskrit- a supposedly archaic language, with almost a third of them originating from UP!