Last week, a prominent Indian News Media personality- Arnab Goswami- resigned from the popular English News channel Times Now. Goswami was credited with propelling Times Now to the top of the English News ratings table. Often criticized for his opinionated and cantankerous debates that frequently escalated into shouting matches, Goswami almost single-handedly took the channel from relative obscurity to ratings gold over the course of a decade. That got us thinking- Arnab Goswami is a prominent figure in the English News Media circles and our Social Media feeds but how does his viewership compare to that of major Hindi News channels? This week's chart show the op 5 Hindi and English news channels' weekly viewership.
The answer surprised us, to say the least. Arnab Goswami's Times Now, although the most popular English News channel, had a mere 0.6 Million viewership during the 3rd week of October. It is minuscule compared to the almost 111 Million that the most popular Hindi News Channel, Aaj Tak, commands. Although we could not obtain reliable data to corroborate this, we suspect that regional language news channel may also command a significantly large viewership compared to the English news channels. This goes on to show that the English News Media commands a disproportionately large influence in the country for the viewership it has. People who watch English news tend to belong to highly educated, urban, high-income households- the most coveted segment of customers by advertisers. It follows that the English news channels not only attract high-value advertisers but also the attention of an influential group of people. Small wonder then that Mr. Goswami wants a piece of the lucrative pie for himself. It makes sense to be the major owner of a profitable business than a mere employee and this exactly Arnab Goswami has in mind for the future.